I am a Senior SEO Specialist with over four years of hands on experience helping brands grow through organic search. My work goes beyond rankings. I focus on building SEO systems that drive real outcomes such as traffic growth, qualified leads, and long term visibility across both traditional search engines and modern AI driven search experiences.

My strongest expertise is in Local SEO, where I have helped service based and location focused brands achieve strong first page visibility in competitive markets. I also work extensively with technical SEO, content strategy, and on page optimisation, ensuring websites are structured in a way that search engines understand and users trust. I am particularly interested in how SEO is evolving with AI search and LLMs, and I actively apply GEO and AEO principles to future proof the sites I work on.

Beyond SEO, I bring a broader digital skill set. I am highly experienced with WordPress and have built websites. I have worked as an email marketer, a copywriter, and a content strategist, which allows me to align SEO with messaging, conversions, and audience engagement. I am also a community builder who understands how to grow online audiences organically over time.